Introducing (or Re-Introducing) Invicta Watches
December 11, 2009 by admin
Filed under Brand Watches
You may be wondering what Invicta watches are. Invicta is actually the Latin word for “invincible,” which is what the watches carrying this name aim to be. The first ever Invicta watch was made in 1837 by Raphael Picard, a well-known watchmaker who wanted to offer the public high-quality, elegant-looking Swiss watches at modest prices that they can afford.
During that time, Swiss watches were coveted all over the world, but they were too expensive to be accessible to most people. Invicta took advantage of the demand for Swiss watches and introduced its own line of beautifully hand-crafted watches. They became hugely popular and became well-established for over a century.
Unfortunately, due to the introduction of cheaper quartz watches in the 1970’s, the number of Invicta watches for sale dwindled due to decreasing demand. It appeared that the brand was set to become obsolete.
Thankfully, the descendants of the original founders of Invicta decided to form the company once more in 1991. As before, the company is dedicated to bring high-quality Swiss watches in prices that the public can afford. The updated designs are as elegant and classic as ever. The Invicta Watch Group is now one of the fastest-growing companies in the market today, and is well-respected for bringing back old-school elegance in the watch industry.
Using cutting-edge technology and only the best materials available, Invicta continues to introduce different styles of beautifully-crafted watches in the market. Some models even include anti-reflective crystals made of sapphire for an added touch of luxury. Perhaps the most popular lines from Invicta are the Pro Diver, Elite and Angel.
Nearly all Invicta watches reviews written by users are positive, citing the brand’s superior design, careful craftsmanship and undeniable elegance. This shouldn’t come as a surprise given the long history of the Invicta Watch Group’s success in creating watches that appeal to the general public. It’s a good thing that the descendants of the Invicta family are still dedicated to the group’s original guiding principle, and are able to create watches that are a credit to the Invicta name.
If you’re interested in trying out the Invicta watch difference yourself, you can check your local stores or search online for their timeless classics. Remember – it doesn’t take too much to have beautiful, durable Swiss watch for yourself if you will only remember to look for the Invicta name.

