Croton Watches – Definitely a Cut above the Rest

Established in 1878, the Croton Watch Company Inc is one of the most elite names when it comes to high-end watches. The name Croton was derived from a famous and well-known city in Italy, which is a close neighbour of Switzerland, the undisputed leader in the watch business. The brand Croton is renowned for being able to combine the best of Italian high fashion with classic Swiss precision and ingenuity.

The Croton watches history has been very rich indeed. It was established as a family-owned business, and was acquired in 1991 by another family-owned business, Nationwide Time, which specialized in manufacturing and selling fine watches for generations. For years, Nationwide Time had been looking for a great brand of watches to which they can put in their energy, passion and years of experience. The Mermelstein family who owned Nationwide Time loved how Croton always put the customer first, so they developed the brand in such a way that the customer is still number one.

They wanted to further enhance Croton’s image by continuing to produce timepieces of the highest quality. They have so much faith in the Croton watches quality that each watch actually comes with a lifetime warranty. This is because Croton has a stellar team of watch experts who ensure that the watches will stand the test of time.

In 2007 alone, Croton was able to sell over a million watches. In order to meet the increasing demand, production of Croton watches were increased to at least 250 new watch styles per year. Croton has over 5000 distribution points worldwide including shopping channels.

Croton watches are marketed in a rather unusual way – each watch does not have its own name. The models are only identified by their model name such as CN207047YLMP. It could possibly be a marketing ploy because it forces people to really remember the brand name and not just the model, which has happened with other well-known watch brands.

In 2008, Croton reached an important milestone when it celebrated its 130th anniversary and renamed itself as Croton Group. Croton Group now has an impressive portfolio of brands which include Manhattan, Nicolet, Andre Girroud, Nina Raye and Paul Dupree in order to target different demographics in the market.

There is a long list of celebrity fans of Croton, which includes Taylor Swift, Josh Groban, Natalie Cole, Miley Cyrus, Blair Underwood and BeBe Winans.